Betty Harris Custer is a constant champion of her clients and strives to provide them with the uttermost care and consideration with their financial well-being.
As the founder and a managing partner for Custer Financial Services (CFS), Betty boasts nearly 50 years of financial planning experience as a senior executive for several national firms before founding her own firm in 1981. Betty joined Lincoln Financial Advisors (LFA) in 1984 as one of its first female regional managers and currently is a lifetime member of The Resource Group, a group composed of LFA’s top nationally recognized financial planners.
As a fully licensed investment representative, Betty holds the CERTIFIED FINANCIAL PLANNER™ practitioner designation and Chartered Retirement Planning CounselorSM certifications. She is also the recipient of numerous local and national community-facing and financial planning awards of excellence.
Betty is committed to giving back to her community and currently serves as a board member or an advisor on more than a dozen boards dedicated to the arts, education and health of all people. As a loving wife, mother of two children with three grandchildren, Betty prides herself on the ability to live a well balance life including weekend adventures to their Door County cabin and cheering for the Green Bay Packers.